Being one of the big names in the fashion industry, Zara understands the difficulties shoppers face to visualise clothing from head to toe. Be it, an imaginary online world or an offline store, they are always looking for a solution to attract customers and to make them step into the store/engage them.
Zara’s Innovation team started working on the problem and they decided that Augmented reality (AR) is the best approach.
What is the power of Augmented reality (AR)? This is what Tim Cook, CEO of Apple, the world’s largest company has to say – in an interview with Vogue, he says that over time, Augmented reality (AR) might be as important to fashion retailers as having a website.
Its the time for Zara to take a step forward towards futuristic technology. Zara launched its Augmented reality (AR) app in US and its available on iOS & Android. Zara also temporarily ditched 120 of its flagship stores mannequins and dressed up its stores with virtual versions of real fashion models to enable augmented reality experiences for shoppers.
The trigger images in Zara store windows are designed to attract passers-by a bold sign, inviting them to try and view the real-time experience.
Zara is also working on a feature for sharing the experience on social media and with the network. This implementation of Augmented reality (AR) helped Zara Increase customer engagement, increase walk-ins and improve overall word of mouth publicity.
Augmented reality (AR) is the future of retail and has many applications/use cases for the Fashion and Retail industry. Click here to read more.
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